PRIVACY POLICY

Your privacy is important to us. It is the policy of MimiFlop to respect your privacy regarding any personal information we may collect on mimiflop.com and on any other sites we own and operate.

We only request personal information when we truly need it to provide a service to you. We collect it by lawful and transparent means, with your full knowledge and consent. You will always be informed about why we are collecting your data and how it will be used.

We retain personal information only for as long as necessary to provide the requested service, comply with legal requirements or fulfil contractual obligations. When data is stored, we protect it using commercially acceptable security standards to prevent loss, theft, unauthorised access, disclosure or modification.

We do not share personally identifiable information publicly or with third parties except when required by law or when necessary to operate our services.

Our website may contain links to external websites that we do not operate. Please be aware that we have no control over the content or practices of these sites, and we cannot accept responsibility for their privacy policies.

You may refuse to provide personal information, understanding that some services may not function properly without it.

Your continued use of our website will be regarded as acceptance of our privacy practices. If you have any questions about how we handle user data, please contact us.


1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about:

  • The pages or products you view
  • Websites or search terms that referred you
  • How you interact with the Site

We call this Device Information.

We collect Device Information using:

Cookies

We use cookies to improve the browsing experience on the Site. Below is a list of common cookies used by Shopify:

  • _session_id – unique token, session-based; stores session information.
  • _shopify_visit – persists for 30 minutes; used for internal analytics.
  • _shopify_uniq – counts visits from individual customers.
  • cart – persists for 2 weeks; stores cart data.
  • _secure_session_id – unique token, session-based.
  • Log files – track IP address, browser type, ISP, referring/exit pages and timestamps.
  • Web beacons, tags, pixels – track browsing behaviour and Site interactions.

Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number

Together, Device Information and Order Information are considered Personal Information.


2. HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Process your orders
  • Arrange shipping
  • Provide invoices and order confirmations
  • Communicate with you
  • Assess orders for potential fraud or risk
  • Provide marketing communications (only with your consent)

We use Device Information to:

  • Detect potential fraud (especially using IP addresses)
  • Improve and optimise our website
  • Analyse customer navigation and behaviour
  • Measure advertising and marketing performance


3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to operate our services, including:

  • Shopify – our e-commerce platform
  • Google Analytics – to analyse customer behaviour

We may also share Personal Information to comply with law enforcement requests or legal obligations, or to protect our rights.

We never sell your data.


4. BEHAVIOURAL ADVERTISING

We use Personal Information to provide targeted advertisements and marketing communications that may be relevant to you.

You may opt out of personalised advertising on major platforms such as:

  • Facebook
  • Google Ads
  • Bing Ads

You can also adjust cookie preferences in your browser.


5. COOKIES

Cookies are small files stored on your device to improve your browsing experience. They help remember preferences, maintain shopping cart information and support analytics.

You may disable cookies through your browser settings, but doing so may affect the functionality of the Site.


6. THIRD-PARTY COOKIES

Some third-party tools may place cookies on your device, including:

  • Google Analytics
  • Advertising platforms
  • A/B testing and performance optimisation tools
  • Shopify-integrated applications

These cookies help us understand user behaviour and improve the website.


7. USER RESPONSIBILITIES

By using our Site, you agree not to:

A) Engage in illegal activities
B) Distribute harmful, offensive or abusive content
C) Introduce malware or harmful code
D) Attempt to damage our systems or third-party systems


8. DATA RETENTION

When you place an order, we keep your Order Information for our records unless you request its deletion.

You have the right to:

  • Request access to your data
  • Request correction
  • Request deletion
  • Object to processing
  • Request data portability

To exercise any of these rights, contact us.


9. SECURITY

We use industry-standard security measures, including SSL encryption (the same technology used by major financial institutions), to protect your personal data.


10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons.


11. CONTACT INFORMATION

For questions about this Privacy Policy or data handling requests:

Email: support@mimiflop.com
Phone: +44 20 4572 3667
Address: 13 Freeland Park, Wareham Road, 13 Unit 155047, Courier Point, Poole, BH16 6FH, United Kingdom
Opening hours: Monday to Friday, 9:00 to 18:00
Response time: Up to 24 hours


Last updated: 21 November 2025