COOKIE POLICY
This Cookie Policy describes how your personal information is collected, used and shared when you visit or make a purchase on mimiflop.com (“the Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device.
As you browse the Site, we collect information about the individual pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
TECHNOLOGIES WE USE TO COLLECT DEVICE INFORMATION
Cookies
Below is a list of cookies we commonly use. We provide this list so you can decide whether to opt out of cookies:
- _session_id – unique token, session-based. Allows Shopify to store information about your session (referrer, landing page, etc.).
- _shopify_visit – no data stored, persists for 30 minutes from the last visit. Used by Shopify’s internal analytics tracker.
- _shopify_uniq – no data stored, expires at midnight (visitor-based). Counts the number of visits by a single customer.
- cart – unique token, persists for 2 weeks. Stores information about the contents of your cart.
- _secure_session_id – unique token, session-based.
- Log files track actions occurring on the Site, collecting your IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web beacons, tags and pixels are electronic files used to record browsing information.
When you make—or attempt to make—a purchase through the Site, we collect certain information from you, such as your name, billing address, shipping address, email address and phone number. We call this “Order Information.”
When we refer to “Personal Information” in this Cookie Policy, we include both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information we collect to:
- Process your order (including payment processing, shipping, and order confirmations)
- Communicate with you
- Detect potential risks or fraud
- Provide you with information or marketing according to your preferences
We use Device Information to:
- Identify potential risk and fraud (particularly your IP address)
- Improve and optimise our Site by analysing customer behaviour, navigation and interactions
- Evaluate the performance of advertising and marketing campaigns
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help operate our business and the Site as described above.
For example:
- We use Shopify to power our online store.
- We use Google Analytics to understand how customers use the Site.
We may also share information to comply with applicable laws, respond to subpoenas or legal requests, or protect our rights.
BEHAVIOURAL ADVERTISING
We use your Personal Information to provide targeted advertising or marketing communications we believe may be relevant to you.
You can opt out of targeted advertising using these general platforms:
- Facebook (ads settings)
- Google Ads (ads settings)
- Bing Ads (personalised ads controls)
You may also opt out via the Digital Advertising Alliance portal.
DO NOT TRACK
Please note that we do not alter our data collection practices when we receive a Do Not Track signal from your browser.
DATA RETENTION
When you place an order, we retain your Order Information unless and until you request its deletion.
CHANGES
We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons.
CONTACT INFORMATION
If you have questions or would like more information about our Cookie practices, please contact us:
Email: support@mimiflop.com
Phone: +44 20 4572 3667
Address: 13 Freeland Park, Wareham Road, 13 Unit 155047, Courier Point, Poole, BH16 6FH, United Kingdom
Opening hours: Monday to Friday, 9:00 to 18:00
Response time: Up to 24 hours
Last updated: 21 November 2025